Celeb Kisses for Homeless Pets

I suppose there is something brutally cynical I could say about this, about our cult of celebrety, about cheap guestures... but I just can't. It's cheap, obvious and it probably isn't true. Besides, who wouldn't kiss a postcard for the Humane Society. The story would be, if any, who was too damn self-important to muss their lipstick.

Extra points to Gene Simmons, of course. He had to take his off and apply fresh. Black just isn't the right color...

Gene Simmons
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SealedWithAKiss

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Even more popular than this one?

Jessica Alba
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Go figure. Of course, this is pretty good and pretty easy publicity for the stars, as well as a really good way to crank out some memorabilia for fans and support a good cause.

But there's one celeb who's sincerity in supporting this cause is utterly unquestionable:

Benji
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SealedWithAKiss

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20% of the net sale for all Humane Society Postage goes to support the programs of The Humane Society of the United States. Net sale is defined as the difference between the sale value and the face value of the postage. For more information regarding The Humane Society of the U.S. programs and services, please visit www.hsus.org, or write to: The Humane Society of the U.S., 2100 L Street, N.W., Washington, DC 20037

tag: Gene Simmons, Jessica Alba, Jeri Ryan, Persia White, Tina Majorino, Jenna Elfman, Rachel Bilson, Amy Smart, Kristen Bell, Julie Sommars, Loretta Swit, Benji