Well, there went the family values voters....

Vittter is mocked in The Hill for attempting to rebrand himself the Republican Party as "Fiscal Conservatives.

TheHill.com - Senate GOP to Vitter: We’ll handle the Republican reputation from here, thanks: "Senate GOP to Vitter: We’ll handle the Republican reputation from here, thanks
By Daphne Retter
July 26, 2007

Oh, how we would have liked to have been a fly on the wall when Sen. David Vitter (R-La.) rose to speak during a Tuesday policy lunch.

Only seven days earlier, he had delivered a heartfelt apology at the same weekly meeting. Fellow Republicans responded with thunderous applause, and most refused to tell reporters how Vitter had addressed his forced public admission that he had committed a “serious sin” and was linked to an alleged prostitution ring.

So just imagine their confusion when Vitter scrambled to his feet a week later. Would he apologize again? Had he committed some new sin?

But no. Instead, he launched into a speech about his thoughts on “rebranding” the party by reclaiming the fiscal conservative mantle.

Yes, that’s right: Vitter, on improving the Republican image.

This time, his colleagues held the applause."

Of course they will all try to fly Vitter's lead kite themselves. Gee, the only topic where they have LESS credibility that on "traditional family values;" fiscal responsibility.