Green Tech: Web conferencing leverages small business.

Oh, I love it when a paid post comes along that actually serves to prove a point I've been trying to make about society, culture and business. You see, if someone is investing serious money into making easier ways to do, say web conferencing, it nicely validates my larger points about the immense (and progressive) changes the web brings. Nothing validates an idea better than a line of people paying for an implementation.

Over the last two or three decades ... simple tools have expanded the ability for individuals of no particular means to build their own enterprises - everything from dotcoms to fast food chains to publishing empires. The actual cost of doing business has plummeted...

This trend, along with parallel trends in web 2.0 apps and emerging technologies like the possibility of a 3D web overlay, as 2nd Life is essentially beta-testing hold enormous possibilities for business. But that's "business" with a small b. Large corporations may find themselves in dire competition with a multitude of medium to small businesses who have learned that they no longer need corporate infrastructure to achieve what only a DuPont or Ford could a hundred or even 50 years ago.

With that in mind, take a peek at the sponsor's link and as you consider the offer itself, also consider what the availability of the offer implies - and the implications of what you could do yourself given that sort of individual "reach," without adding to your carbon footprint much at all.