The BRAD BLOG, of course, originally reported on the SEC's investigation into Diebold's book-keeping chicanery back in May of 2006, just a few months after our first exclusive report, based on information from a company insider we dubbed DIEB-THROAT, preceded a 20% stock-price plunge just days afterward.
At the time, back in late September 2005, the stock price plunged to a 52-week low of about $44.37/share (which we're sure they'd kill for now --- not that we wish to give them any ideas) and DIEB-THROAT told us in response to the related news: "the last time this kind of deception occurred it was called Enron."
Then came a class action securities fraud suit against the company in December 2005, as first broken by The BRAD BLOG natch, before the parallel SEC investigation first became public.
Since then, following one independent study after another after another after another, finding their electronic voting systems to be virus-prone, hackable, unreliable and inaccurate, the company finally dumped it's controversial CEO who had infamously promised in a Republican fundraising letter that he was "committed to helping Ohio deliver its electoral votes to" George W. Bush in 2004, before attempting again to fool the American public by renaming its election division "Premiere Elections Solutions" (same pig, fresh lipstick), just after stock prices plummeted again in August of this year to $47.60 as The BRAD BLOG noticed what appeared to us, and at least one financial analyst, to be possible insider trading among a number of company officials.
Prices have continued to fall ever since --- a lucky coincidence, no doubt, for those executives who just happened to unload a bunch of stock near the year's high at $53.05 - to today's 5-year low of $29.20.
Hm. Tell me again how blogging is unimportant and won't make any difference?
The really really nifty thing about blogs - pay attention here, O, my conservative dead tree colleagues - is that you can never disavow anything you've said in a blog. Which is great, if you don't spew irrelevant propaganda intended for this "news cycle" and this "news cycle" alone. A blog post persists, unlike a newspaper, which will soon be lining a bird cage or wrapping a fish.
So, a good blog post is forever - just like excruciatingly stupid blog posts. And any time anyone searches for something related to the topic - up it pops. Making a difference, in someone's opinion or factual universe. You would think that a blog post would be more ephemeral than newspaper, radio or television - but while all those things can be stored and recorded - it probably won't happen unless someone is impressed enough to blog it, youtube it or burn it to an MP3.
The Internet. Kinda like "MSM - The Good Parts Version."